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Polar was launching three new smart-sport watches across retail, social, and other screens and needed to speak beyond the hardcore sports people that already love the brand.
We shot a diverse range of activities and athletes ranging from a lighter, lifestyle palate to a darker, more active sporting world.
Role
Designer
Team
Lead Creative: Kasper Hilden
Art Director: Joonas Tauriainen
Strategy Lead: Alison Morrison
Agency: Wunderman Thompson Finland
Campaign Video

Key Visual for Print
Social Media



Key Visual for Print

Social Media



Key Visual for Print

Social Media



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