Polar 

Polar was launching three new smart-sport watches across retail, social, and other screens and needed to speak beyond the hardcore sports freaks that already love the brand.

 

We shot a diverse range of activities and athletes ranging from a lighter, lifestyle palate to a darker, more active sporting world. 

Role

Designer

Team

Lead Creative: Kasper Hilden

Art Director: Joonas Tauriainen

Strategy Lead: Alison Morrison

Agency: Wunderman Thompson Finland

Campaign Video

Screenshot 2021-06-03 at 12.36.47.png

Key Visual for Print

Social Media

Polar_Wolfi_Story_1.jpg
Polar_Wolfi_Story_2.jpg
Polar_Wolfi_Story_3.jpg

Key Visual for Print

Screenshot 2021-06-03 at 12.36.36.png

Social Media

Polar_Cayenne_Story_1.jpg
Polar_Cayenne_Story_2.jpg
Polar_Cayenne_Story_3.jpg

Key Visual for Print

Screenshot 2021-06-03 at 12.36.22.png

Social Media

Polar_Taycan_Story_1.jpg
Polar_Taycan_Story_2.jpg
Polar_Taycan_Story_3.jpg