Finlands Biggest Organic
Grocery Store

The brief was that S-market is the biggest organic retail seller but no one knows that. The competition is huge around price and quality. We saw that highlihgting the amount of organic products would make S-market stand out. 

The campaign ”Suomen suurin luomukauppa” (Finlands Biggest Organic Grocery Store) was visible everywhere, and in a very special way. There was so many organic products that they didn't fit to any media format.

Role

Design Intern

Team

Executive Creative Director: Jyrki Poutanen

Creative Director: Lauri Gran, Joni Furstenborg

Senior Creative: Sami Kelahaara

Art Director: Carl-Erik Mosander

Designer: Hanna Karlsson, Ville Rutanen, Joonas Vähäkallio

Copywriter: Martta Kallio

Project Manager: Sini Teppola, Jenni Tuunainen

Agency: TBWA

Awards:

Silver Effie Finland, 2019

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Print ad in Finlands biggest newspaper Helsingin Sanomat

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