The brief was that S-market is the biggest organic retail seller but no one knows that. The competition is huge around price and quality. We saw that highlihgting the amount of organic products would make S-market stand out.
The campaign ”Suomen suurin luomukauppa” (Finlands Biggest Organic Grocery Store) was visible everywhere, and in a very special way. There was so many organic products that they didn't fit to any media format.
Executive Creative Director: Jyrki Poutanen
Creative Director: Lauri Gran, Joni Furstenborg
Senior Creative: Sami Kelahaara
Art Director: Carl-Erik Mosander
Designer: Hanna Karlsson, Ville Rutanen, Joonas Vähäkallio
Copywriter: Martta Kallio
Project Manager: Sini Teppola, Jenni Tuunainen
Silver Effie Finland, 2019
Print ad in Finlands biggest newspaper Helsingin Sanomat