top of page

The In-Between Water

Alko is a Finnish authority who prevents alcohol abuse in Finland. The brief was to come up with an impactful approach that would inspire all Finnish adults to observe their drinking habits and encourage moderate drinking.

 

Alcohol use has always been prohibited, demonized and criticized – in propaganda, movies and marketing communication. Alko decided to break the old conventions and spread alcohol awareness in an inspiring and encouraging way – in a way that would completely change the way Alko approaches the issue.

My role was in both print and digital, still and animated production.

Role

Designer

Team

Executive Creative Director: Jyrki Poutanen

Creative Director: Ville Ohtonen

Senior Creative: Lasse Kangasmaa

Art Director: Carl-Erik Mosander

Designer: Atso Wilén, Suvi Höytö, Lara Ala-Olla

Content Strategist: Pauliina Perkiö

Copywriter: Otto Kilpiö, Lasse Perälampi, Sini Teppola

Agency: TBWA

Awards:

Vuoden Huiput, Kultahuippu2019

Eurobest2020

Art Directors Club of Europe, Gold Award, 2020 

 

 


 

valivesi-alko.jpeg
Alko_välivesi_FannyHaga.png

Photos: Fanny Haga / Alko

bottom of page