Finns drink. A lot. Alko, the Finnish alcohol retailer, was launching an exciting new product, water, to encourage Finns to drink something besides booze, or at least in between. 


The campaign Välivesi (water in between) was launched across retail, social, and other screens both inside and outside.


Design Intern


Senior Creative: Carl-Erik Mosander

Art Director: Lasse Kangasmaa

Illustrator: Atso Wilén

Strategist: Pauliina Perkiö

Copywriter: Otto Kilpiö

Agency: TBWA

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New packaging design production and content to promote Alkos new packaging designs.

Plus other retail and social media content.

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