Finns drink. A lot. Alko, the Finnish alcohol retailer, was launching an exciting new product, water, to encourage Finns to drink something besides booze, or at least in between.
The campaign Välivesi (water in between) was launched across retail, social, and other screens both inside and outside.
Senior Creative: Carl-Erik Mosander
Art Director: Lasse Kangasmaa
Illustrator: Atso Wilén
Strategist: Pauliina Perkiö
Copywriter: Otto Kilpiö
New packaging design production and content to promote Alkos new packaging designs.
Plus other retail and social media content.